The dynamic interplay between tradition, cross-cultural reception, and technology are revealed through the commodification of local music in an increasingly globalized world. This panel presentation explores how local musical expressions shaped by cultural and historical contexts, and transcending borders of nations through digital dissemination and commercialization. Three studies are featured in this panel, highlighting the engagement of Filipino, and Chinese music with global audiences while distinctively maintaining their respective identities culturally. Firstly, the resonance of contemporary Filipino love songs is examined using the conceived courtship model Harana framework – analysis on the lyrical and melodic narratives. This investigates colonial history, themes of love, and emotional expressions connecting regional audiences beyond linguistic constraints. Secondly, social impact of Smokey Mountain’s Better World – a Filipino song that inspires hope, and advocating change within marginalized communities through the use of the 3Ps framework – pakikinig (listening), pag-unawa (understanding), and pagmumuni-muni (reflecting). This reveals music as a vessel for community resilience, and socio-political consciousness. Moreover, the global proliferation of Chinese Guofeng music through Bilibili, Duoyin, and TikTok social media platforms is highlighted in the last study. As seen through the lens of the participatory culture theory of Henry Jenkins, international audiences and Chinese musicians co-construct meanings through digital engagements, remixes, and secondary creations. Thus, this panel presentation aims to deepen the understanding of how music evolves within the tension between global reach and local authenticity.